Hi, I'm Barbara!

I've been building human-centered systems for over 20 years, working at the intersection of systems computing and design. I move fluently between behavior and architecture, translating complexity into clarity and scaling ideas from speculative thinking to operational reality.

I lead quietly, ship consistently, and shape interfaces that help people think through complexity, not escape it.

Leading Design Experience

Product Design & User Experience, Vice President @ Jusbrasil

since 2023

Lecturer @ Aprender Design

since 2022

Product Design & User Experience, Director @ Origin

October 2022 to October 2023

Product Design, Director @ Loggi

2020 to 2022

Head of User Experience and Design, Global @ Thoughtworks

2014 to 2020

Education

Master's degree, Cognitive Science and Digital Design

PUCSP, Pontifícia Universidade Católica de São Paulo

Graduate Studies, Strategic Design & Innovation

Istituto Europeo di Design

Bachelor's degree, Computer Systems Technology

UNISUL, Universidade do Sul de Santa Catarina

© 2025 Barbara Wolff. All rights reserved.